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ROOTED IN EAST TEXAS. MADE FOR HOME.

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    ETX HERITAGE CO. PRESENTS

    ETX Stories

    The people, places, traditions and hometown stories that make East Texas feel like home.

    East Texas Roots. Everyday Stories.

    Courthouse square in Marshall, Texas on a Saturday afternoon, photographed by Russell Lee in 1939. MARSHALL
    FEATURED STORY · MARSHALL

    Where the Rhythm Met the Rails: The East Texas Story of Marshall

    Railroads, boogie-woogie, Wiley's Great Debaters, civil rights and the courthouse traditions that shaped Marshall, Texas.

    READ THE STORY →

    FROM AROUND EAST TEXAS

    Latest Stories

    A forest of oil derricks in Kilgore, Texas, photographed by Russell Lee in 1939. KILGORE
    KILGORE

    The World's Richest Acre: The Oil Boom Story Behind Kilgore, Texas

    How a struggling East Texas railroad town became the center of an oil rush—and built a skyline of derricks that...

    READ STORY →
    Illustrative golden-hour Longview railroad scene with hot air balloons for ETX Stories LONGVIEW
    LONGVIEW

    Where East Texas Connected: The Railroad Story Behind Longview, Texas

    From the railroad that created the town to the Great Texas Balloon Race that fills its skies today, discover the...

    READ STORY →
    Illustrative golden-hour Tyler skyline framed by roses for an ETX Stories feature TYLER
    TYLER

    Why Tyler Is Called the Rose City: The East Texas Story Behind the Name

    From peach orchards to a nationally known rose industry, discover the East Texas history behind Tyler’s Rose City identity.

    READ STORY →

    THE PLACES BEHIND THE STORIES

    Across East Texas

    From the Rose City to oil-boom towns, railroad crossroads and Piney Woods communities, ETX Stories follows the character of the region one hometown at a time.

    TYLER→ KILGORE→ LONGVIEW→ MARSHALL→ + MORE TO COME

    STAY ROOTED

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    ETX Heritage Co.

    East Texas roots. Everyday stories. Made for home.

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    Products

    • ETX Classic Tee No. 005 – East Texas Collegiate
      ETX Classic Tee No. 005 – East Texas Collegiate in Blue Jean, front view ETX Classic Tee No. 005 – East Texas Collegiate in Blue Jean, side view

      ETX Classic Tee No. 005 – East Texas Collegiate

      $39.99
    • ETX Classic Tee No. 006 – Greetings From East Texas
      ETX Classic Tee No. 006 – Greetings From East Texas in Khaki, front view ETX Classic Tee No. 006 – Greetings From East Texas in Olive, front view

      ETX Classic Tee No. 006 – Greetings From East Texas

      $44.99
    • ETX Country Tee No. 009 – Country Raised
      ETX Country Tee No. 009 – Country Raised in Espresso, back view ETX Country Tee No. 009 – Country Raised in Espresso, front view

      ETX Country Tee No. 009 – Country Raised

      $44.99
    • ETX Heritage Tee No. 001 – East Texas Roots
      ETX Heritage Tee No. 001 – East Texas Roots in Pepper, front view  ETX Heritage Tee No. 001 – East Texas Roots in Pepper, back view

      ETX Heritage Tee No. 001 – East Texas Roots

      $35.99